GEO vs SEO: What Actually Matters for AI Visibility
In the rapidly shifting landscape of online search, traditional SEO is no longer the only framework marketers and businesses need to consider. As AI-driven search engines like Google’s AI Overviews, ChatGPT, and Perplexity reshape how users discover information, a new discipline has emerged—generative engine optimization (GEO). This new paradigm isn’t about gaming rankings but becoming … Read more